I had never considered entering the political arena before, but in 2016, it felt necessary. I created a simple, non-partisan voter guide to the California State propositions – all 17 of them. They included hot issues like marijuana legalization, the death penalty, and the plastic bag ban.
To my surprise, within 24 hours of launching it, with no advertising, it went viral, hitting 150k visitors. In its month alive, it reached a million people. You can read my post-mortem on it and what's next here
. Ballot.fyi was written up in FastCo Design
and referred to in many other ballot tools: BallotReady, Brigade, VotePlz, and Voter.xyz.